Designer, dad, homelab tinkerer.

Twelve years in B2B SaaS. I'm a Lead Product Designer on Yext Data Syndication, the platform that pushes business data to the publishers customers actually search on. I'm the most-tenured designer on a six-person team. Before that, I led design on Yext Relate, led design at Singlecomm, and shipped front-end code for early-stage startups.

002Professional

Earlier at Yext, I led design on Relate (formerly Hearsay), the messaging platform financial advisors use to talk to clients without breaking SEC and FINRA rules. I worked across product, engineering, and compliance to ship features that moved quickly without losing the audit trail regulators require.

Before Yext, I led design at Singlecomm. I designed Workflow, a no-code script builder that cut call-center deployment from 8 weeks to 3 days and saved Beachbody over $100K a year.

I started as a front-end developer in 2008, building MVPs for early-stage startups. That bench is why I still ship coded prototypes when a flow needs to be felt, not just shown.

Yext Relate team offsite in Seattle
Seattle, '23
Hearsay design team, 2019
Design team, '19
Hearsay mid-year offsite, 2022
Mid-year, '22
003Personal

I live in Ann Arbor with my wife and son. Most of my time outside work goes to him, keeping up with a kid whose interests change faster than mine ever did. We're still on the hunt for the town's best pizza.

The rest goes to a homelab rack and a smart home I keep pulling apart to rebuild better. I'll lose a whole evening to a self-hosting tutorial and count it as fun. Off-screen, I've been a movie buff my whole life, past 3,500 films and counting.

Portrait of Rod Howard
Rod, '25
Home lab server rack
Homelab
Home theater setup
Theater
004How I started

The first computer I ever used was my grandmother's Windows 95 desktop, which I was forbidden to touch. Eventually I wore her down. That got me my first PC, a Hewlett-Packard running Windows 98, and a curiosity about how things work that I never grew out of.

I built sites on Geocities and customized MySpace pages, then moved to FrontPage, Dreamweaver, and hand-rolled CSS as the modern web-standards era took shape.

Freelance work eventually became my first real job in 2008, as a front-end developer. I drifted toward product and UX from there, and have been shipping software for a living ever since.

Like what you see? Let's talk.

hello@rod.me