Yext (acquired Hearsay Systems)
Lead Product Designer
Feb 2023–Present · Remote
- Designed the agentic system behind Yext intent pages, combining brand-compliant AI generation with human approval to power hyper-local SEO/AEO for national brands across thousands of locations.
- Led design and research on an at-risk $3M expansion. Cleared six design blockers across desktop, mobile, and embedded Salesforce within a fixed release window to get the contract signed.
- Overhauled design operations across 3 scrum teams, reducing late-sprint rework: requirement clarity rose from 55% to 78% and handoff satisfaction from 48% to 70%.
- Designed and prototyped new AI interaction models for Relate, replacing standard chat sidebars with in-workflow agents and graduated autonomy controls; validated through concept testing with financial advisors.
- Standardized design team QA by pairing a reusable-template content strategy with a custom LLM evaluation tool that audits designs against those guidelines, cutting turnaround per template from about a week of back-and-forth to 1-2 days.